SMART SOCIAL MEDIA MARKETING GOAL:

COPY RIGHT BY: Shobowale Toyyibah

(The smartest way to achieve more in your Social Media Campaigns)

SPECIFIC: Ensure your SMM Goals are Specific. That is they are clearly defined. E.g. In 1 Month, I want to get 1,000 page likes.

MEASURABLE: You can measure them. Like from xyz post how many page like did I get. What motivated them to respond positively to my post etc. Why did the response to one post differ from another.

ACHIEVABLE: What exactly do i need to do be able to get more likes from my potential customers. Do I need to create more engaging contents. Do I need to promote my page with Facebook Ads

REALISTIC: Set realistic goals that you can achieve based on your resources both capital and human. Don’t set unrealistic goals, because you may get discouraged if you are not attaining these goals.

TIME-BOUND: Your goal must be Time – Bound. How do I achieve my goals with specific time.

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